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Amul

Food & Beverage

Gujarat Co-operative Milk Marketing Federation (GCMMF), custodian of the Amul brand is India's largest food products marketing organisation. With its wide product portfolio GCMMF today has a turnover in excess of Rs. 18143 Cr.

With a singular focus on marketing and distribution, GCMMF today reaches consumers in all parts of the country.

Amul - The leader in Ice Creams

Since its launch in 1996, Amul Ice Creams have consistently combated competition like Kwality Walls, Mother Dairy and other brands. The customers have shown huge faith in the quality of Amul Ice Creams and today it’s the No. 1 ice cream brand of the country.

Nearly 4 times as large as its nearest competitor, it is now the only national brand. Amul has been able to write such a success story because of the quality of its products, economic pricing and the belief consumers have in the brand.

Amul Ice Creams - Melting point for taste buds

While growing at a phenomenal pace, Amul has always taken care to offer delectable flavours to all age groups across the society. Over the years, Amul has added diverse flavours to its range of ice creams so that one can have variety of choices.

Amul offers a selection of almost 220 products with flavours ranging from exotic Honey Banana to Kesar Pista and many more. Apart from the delicious individual novelties Amul also has ice creams for the health conscious. In January 2007, Amul introduced Sugar Free & ProLife Probiotic Wellness Ice Cream which was a first in India.

Amul Scooping Parlours
Seize the opportunity to partner with India’s leading Ice Cream Brand

Currently Amul has Scooping Parlours across the country including Mumbai, Chennai, Delhi, Bangaluru, Thane, Pune, Kolkata, Nagpur, Ahmedabad and Coimbatore. Apart from these, there are more Amul Scooping Parlours coming up in different parts of the country.

These Parlours have been well received by customers and are doing upbeat business.

Requirements of franchisee

Brand Elements of the Scooping Parlour

Franchisee requires around 300 Sq. Ft. space at a premium location.
Air-conditioned parlour with toughened glass installation at the entrance
Wall claddings with Green Lam Laminates of fiesta colour (Saffron Hue)
Signature A made from stainless steel at the entrance
Neon sign with Amul in acrylic letters as per standard specifications
Interiors with vinyl posters & price list
POS with retailing software

Investment Required

An owned or a leased air-conditioned shop of 300 sq.ft. at a prominent location

Refundable Brand Deposit    Rs. 50,000/- #
Renovation & interiors          Rs. 75,000/-
Equipment                         Rs. 200,000/-
Working Capital                  Rs. 25,000/-
Total                                Rs. 350,000/- *

* Approximate Figures
# Rs.1,00,000/- Rs.50,000/-. Offer valid for limited period.

Equipments Required

Equipments                                Cost in Rs.
Scooping Cabinet with SS bowls    30,000
Waffle Cone Machine                    13,000
Mixer/Grinder                                 3,000
Cone Holder/Toppings Tray             1,000
for placing Sauces, Nuts etc.    
Visi-Coolers                                 28,000
Deep-Freezers - 2 Nos.                 50,000
POS Machine                               25,000
Total Cost                                   150,000

ROI - Indicative Statement

                                     Total in Rs.
Sales (Value per month)    150,000
Gross Margins Earned        75,000
Less: Electricity                   5,000
Less: Rentals                     20,000
Less: Manpower                 10,000
Net Profit per month            40,000

Operation

The franchisees shall be supplied with pre-packed Amul Ice-Creams/Amul products in different varieties and volumes as per their requirement through authorized wholesale distributors. The franchisees shall purchase necessary toppings, sauces and consumables from approved vendors/brands. The products to be sold from these parlours would be as per the recipes and prices approved by Amul.

Agreement

An agreement would be executed between the franchisee and GCMMF Ltd. as per the standard draft finalized by GCMMF Ltd.

Project info

Amul

Category : Food & Beverage
Investment : 2Lac - 5Lac
Area: 200Sft to 300Sft

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